B2B SaaS AI SEO Case Study | Techmonk

Growth-led AI SEO Case Study

How did growth.cx Drive A 110% Boost in Organic Traffic for Techmonk in Just 6 Months?

+110%

Organic Traffic – Significant boost in organic reach and search visibility.

+1046%

Impressions – Increased brand visibility in search results.

+314%

Clicks – Higher engagement and user interaction from search traffic.

About TechMonk

TechMonk is an AI-agent powered customer engagement platform powered by a full-stack marketing toolkit. It enables consumer businesses to scale efficiently by deploying autonomous AI agents that manage and optimise customer interactions across the entire journey. Its platform is built on agentic workflows, structured sequences of tasks handled by AI agents, designed to automate key functions such as sales, support, engagement, and retention. With a full-stack marketing toolkit, TechMonk helps businesses lower acquisition costs, drive more repeat purchases, enhance customer lifetime value, and gain deeper insights into customer behaviour.

What Pain-Points TechMonk Addresses?

  • Missed follow-ups and lead drop-offs caused by inconsistent sales engagement.
  • Overloaded support teams spending time on repetitive, low-value queries.
  • Low retention and lifetime value due to generic, non-personalized customer journeys.
  • Fragmented customer engagement across sales, support, and marketing tools with no unified automation layer.

Headquarters :

Mumbai, India

Industry :

Marketing Technology / AI-Powered Customer Engagement

Business Type :

SaaS

Ideal Customer Profile :

Regions: India

Buyer Persona: Marketing and growth heads at e-commerce, D2C, and retail brands

Domains: AI Customer Engagement, Marketing Automation, Agentic Workflows

Company Size: Digitally mature e-commerce brands, mid-market to enterprise (50–500+ employees)

Challenges we faced

  • The website’s mobile performance needs improvement to enhance user experience and engagement. Optimising mobile speed and usability was a key challenge.
  • 404 Errors: Several 404 errors have been identified and require immediate attention.
  • Broken Links: Broken links are present across all pages.
  • Keyword Optimization: All pages are missing focus keywords and relevant keywords.
  • Schemas, essential for SEO, are missing on both service and blog pages, limiting optimization.

Our Observations & Analysis:

  • Several critical pages lack meta titles and descriptions, which are essential for search relevance and click-through rates (CTR). This reduces the site’s visibility in search results, limiting opportunities to attract traffic.
  • The website has a low page speed, negatively impacting user experience. Slow loading times lead to higher bounce rates and can lower search engine rankings, decreasing organic traffic.
  • Internal linking is minimal across the site, affecting site structure, crawlability, and user navigation. Proper linking improves SEO rankings and keeps users engaged by directing them to relevant content.
  • The targeted keywords have low search volume, limiting organic traffic potential. Focusing on higher-volume keywords could help drive more relevant traffic to the site.
  • The website’s content is not fully optimized for search engines, reducing visibility and relevance in search results. Proper optimization can improve rankings and attract more organic traffic.

Our strategy & execution

  • We performed comprehensive audits to identify gaps and opportunities, focusing on issues like robots.txt configuration, outdated sitemap, and canonical tag implementation.
  • We conducted a thorough analysis of high-volume, relevant keywords and grouped them into clusters to target the most impactful search terms, improving keyword optimization across the site.
  • Enhance SEO-friendliness, improving page speed, loading times, and indexability, addressing the low-speed performance issue.
  • Suggested blog topics aligned with pillar and cluster keywords, and created a content calendar aimed at driving organic traffic
  • We submitted an updated robots.txt file, fixed broken links, and addressed W3C compliance. We also resolved Google Search Console (GSC) errors.
  • We updated meta titles, meta descriptions, and schema across all pages, ensuring they are within the proper character length and optimized for search engine visibility.
  • Correctly implemented canonical tags to prevent duplicate content issues, ensuring the website is properly indexed.
  • We worked on AEO and GEO optimization according to the latest LLM updates, ensuring content aligns with user intent and location-based queries. We optimized keyword targeting, implemented structured data, and tailored content for enhanced visibility in search engine features and local search results.

What worked?

  • Strategically planned TOFU, MOFU, and BOFU blog topics around pillar and cluster keywords helped improve engagement across the funnel. This content structure led to a steady increase in organic traffic and higher-quality leads.
  • Enhanced search visibility and rankings by focusing on high-intent, conversion-driven keywords.
  • We fixed broken links, ensured W3C compliance, and addressed key issues identified in Google Search Console (GSC) to enhance site performance and SEO.
  • Optimized all pages with updated meta titles, descriptions, and schema markup, aligning with character limits and improving search engine visibility.

What didn't work?

  • In fact, nothing!

End Result

  • Organic Traffic: +110% (SEO improvement)
  • Domain Authority (DA): +8% (Better backlink profile & authority)
  • Spam Score Reduction: -6% (Healthier SEO score)
  • Impressions: +1046 (Brand Impression in search result)
  • LLM platforms: Achieved rankings for niche-relevant search queries within LLM platforms like ChatGPT and Gemini, and AI-Overview boosting discoverability and authority.

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.