Nabiq Webinar Marketing Lead Generation [SaaS Case Study]

Webinar-Led Awareness, Performance Marketing & SaaS Growth Case Study

How growth.cx Used Webinar Marketing to Lift Nabiq’s Lead Generation by 65% MQLs

nobiq

60

Webinar Registrants

40

MQLs

About Nabiq

Nabiq is a SaaS product that helps companies personalize their outreach at scale using AI. We integrate with data sources for data-driven personalization through SMS, WhatsApp, email, and push notification outreach tools.

What pain-points Nabiq addresses?

  • It solves the problem of not being able to customize every customer touchpoint in bulk.

Offices :

Riyadh, Saudi Arabia

Business Type :

SaaS

Industry:

AI-Powered Sales Agent

Ideal Customer Profile :

Buyer Persona: Industries: Ecommerce, Marketing Agency, Consumer Brands

Domains: AI Sales Automation, Multi-Channel Outreach, Customer Engagement

Our Observations & Challenges

  • The product was a completely new SaaS launch with almost no brand awareness.
  • Direct conversion campaigns underperformed as the audience was unfamiliar with the product and its value.
  • Parallel conversion-focused campaigns yielded minimal results due to low visibility and a lack of understanding.
  • Performance monitoring revealed that the audience needed more education and touchpoints before making decisions.
  • Identified a gap in awareness and shifted to a focused webinar marketing strategy to educate the audience and generate high-intent leads.

Our Strategies:

  • Our strategy prioritized building awareness because the audience needed proper education before considering the solution.
  • To achieve this, we implemented a comprehensive webinar marketing strategy, making the webinar the central awareness-driving activity.
  • The webinar performed well and delivered a very low cost per lead.
  • With a limited budget, we had to balance both conversion campaigns and top-of-funnel brand awareness.
  • We concluded that strengthening the awareness pipeline was essential.
  • The webinar successfully strengthened the awareness pipeline.
  • From the initial campaign, we generated around 55–60 leads, out of which 35–40 participants actually joined the webinar.
  • Using a well-structured automation flow and nurturing sequence, we achieved a strong attendance rate of nearly 65–75%.
  • This validated that the webinar approach was effective in educating the audience and building high-intent prospects.

Our Execution:

  • Developed multiple creative variations and angles for Meta to build strong brand awareness.
  • Set up Google Ads campaigns to capture users who began searching for the brand after seeing Meta ads.
  • Analyzed product key features with high search volume keywords to identify areas with the most potential.
  • Maintained focus on budget constraints while planning campaigns.
  • Focused on low-CPC, top-of-funnel keywords to deliver visibility and traffic efficiently.
  • Strengthened the top of the funnel through LinkedIn by targeting:
    • - Specific companies
    • - Relevant job titles
    • - Industries aligned with the ICP
    • - Appropriate company sizes
  • This multi-channel execution complemented our webinar marketing strategy, maintaining strong visibility, capturing intent-driven users, and ensuring efficient spending across all platforms.

What worked?

  • The Webinar campaign delivered strong performance from the start
  • Achieved around 65–75% attendee participation from total leads generated.
  • Continuous follow-up sequences, automation flows, and tool integrations helped convert almost 65% of registrants into actual webinar attendees.
  • Brand awareness campaigns performed strongly, generating: High engagement, very good CTR and one of the lowest CPMs in the account.
  • These campaigns maintained strong visibility while staying within the limited budget.

What didn't work?

  • The client initially wanted to run conversion campaigns immediately.
  • Analysis recommended following a complete funnel approach rather than pushing for early conversions.
  • The product was new and operating in a highly competitive market with high-CPC keywords.
  • Building strong brand awareness, visibility, and consideration was necessary before expecting conversion results.
  • Without foundational layers, early conversion campaigns would have remained inefficient and expensive.
  • Shifting focus to a webinar-led strategy proved effective.

End Result

  • The initial webinar campaign generated 55–60 registrants.
  • 35–40 participants (MQLs) actually joined the session.
  • Achieved an attendance rate of approximately 64%–67%.
  • Strong participation demonstrated that the webinar marketing strategy, combined with follow-up automation, effectively nurtured and motivated users, resulting in high-intent lead conversion.

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.