We scaled 30+ Global B2B SaaS Startups 🚀
Why is your agency’s or in-house marketer’s SEO not working?
Because they preach, pray and use the same old Traditional Average SEO methods.
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Focuses On Website Traffic, Not Conversion
Traditional SEO is more focused on finding keywords that have low difficulty and high volume leading to traffic with poor SQL, MQL acquisition, and low conversion.
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A Lot Of Content That Doesn’t Address User Queries
Traditional SEO methods make use of low-hanging keywords to create more content to bring in high volumes of traffic to your website, but it fail to address the users’ pain points.
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Scattered Content Without Topical Authority
Having a lot of content on your website doesn’t mean you’re authoritative from Google's point of view. Conventional SEO strategies fail to position yourself as an authoritative source in the niche you’re focused on.
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Focuses a lot on Generating paid Backlinks
Companies buy backlinks from agencies or consultants. Backlinks help, but paid backlinks backfire.
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Most importantly fails in Conversion Rate Optimization
The website has qualified traffic, good content yet not able to get enough closures!
We understand every SaaS company is unique and tries to solve different pain-points. That is why we have decided to dump the age-old SEO methods used by conventional marketing agencies and employ a new framework, ‘Growth-led SEO’. Designed for new-age B2B companies to win in a competitive market.
How growth.cx’s framework stands out and helps you in SEO?
Growth-led SEO, our proven secret framework
Marketing-led SEO
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Technical SEO
Onpage SEO
Offpage SEO
Focusing on indexing in the first three months Improving the webpages’ impression & traffic in the next three months
Conversion Rate Optimization in the following three months.
Product-led SEO
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Include your product use cases in educational content like blogs and whitepapers.
Collaborate with integration partner apps to get visibility from their websites.
Strong presence in marketplaces like G2
Content-led SEO
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Focus on finding keywords and phrases relevant to answering user search queries and industry trending topics.
Cluster topics and contents to position your brand as a trusted source of knowledge in your focus niche.
6-month Content Calendar based on keyword research and competition analysis
Content creation based on the calendar (create as much as content in the first 6 months)
Monitor UX signals and optimize content and strategy to meet KPIs and boost relevant organic traffic.
Our checklist to scale SaaS marketing
Keyword Discovery
We do extensive keyword research to find keywords that answer your potential customer's search queries and also keywords that people in your niche and industry love to link to and share.
Product Marketing Content
We take every opportunity to promote and showcase the features of your products to potential leads. Our content, be it blogs, articles, whitepapers or social media posts, are created to show how users can use your product to achieve their goals easily.
A complete health check-up of your site
We conduct a complete diagnostic of your website to find issues that are hindering your visibility and ranking. We also analyze all existing content to understand better how to optimize it for your audience.
A Custom Content Strategy for Your SaaS Product
A unique content strategy is drawn from the ground up keeping in mind your product and how it can help your audience. We find the best channels to promote and share the content such that it brings relevant traffic to your website.
A Deep Look Into Your Business
We perform deep research about your industry, product, audience and also your competitors, to better understand and position your product in our marketing strategy.
Produce Content That Drives qualified Traffic
We create content based on the E.A.T, which is much preferred by Google. It also helps you boost the domain and topical authority of your website while also bringing in organic relevant traffic.
Observe and optimize
Once we publish the content we keep monitoring the UX signals of your website and sketch plans to optimize and improve KPI metrics. With over a decade of expertise working with SaaS startups, we ensure that your content is up to standards to rank in the top of Google Search Results.
Create a Positive Impact No Matter How Small
We constantly watch and audit your website to ensure it is crawlable, indexable and structured. We are always on the lookout to create content that can connect and provide value to your readers and help your potential leads make a purchasing decision. We track the progress of the website and optimize our work to drive growth to your SaaS Company constantly.
TL;DR
At growth.cx, we work to:
See how we’ve scaled other SaaS products with Growth-led SEO
SurveySensum is an AI-Enabled Customer Experience Management Platform that enables businesses to create efficient, innovative, and interactive surveys, send it across multiple channels to gather valuable customer feedback with a better response rate and turn these into actionable business insights.
Services provided:
Email Marketing
Community Management
Marketing Funnel
SEO
Product Launch
Messaging
Website Content
Appsumo Launch
Result:
- Generated $135k ARR (annual contracts) in the 9th month alone (latest)
A highly interactive, unified, and feedback-oriented school communication platform that connects schools, parents, teachers, and students.
Services provided:
Email Marketing
Community Management
Marketing Funnel
SEO
Product Launch
Messaging
Website Content
Appsumo Launch
Result:
- 1202% increase in organic traffic in 11 months
SalesQL is a Linkedin email finder tool which allows you to find personal and business emails, and phone numbers in Linkedin profiles in just one click with its Google Chrome or Microsoft Edge Extension.
Services provided:
Email Marketing
Community Management
Marketing Funnel
SEO
Product Launch
Messaging
Website Content
Appsumo Launch
Result:
- 116% increase in organic traffic in just 3 months
A leading cloud-based HR & Payroll software. Manages employee data, leaves, hr automation, tracks attendance, automates payroll, and a lot more.
Services provided:
Email Marketing
Community Management
Marketing Funnel
SEO
Product Launch
Messaging
Website Content
Appsumo Launch
Result:
400% increase in organic traffic in just 5 months
Hack your growth-led SEO
Faq for content-led SEO
How do you ensure deliverables when you work with multiple B2B SaaS businesses??
Why should I choose growth.cx’s Growth-Led SEO?
What can I expect to get from this unique SEO service?
What type of businesses have you managed SEO channels for?
How many people from growth.cx will be managing my project?
Does your strategy include multi-channel marketing?