Growth-led SEO Case Study
How did growth.cx help Datalligence increase their inbound Demos from 2 to 40+ within 7 months?
40+
Organic Demos in the
7th month
127%
Increase in organic traffic
over seven months.
160%
Increase in Conversion
Rate over seven months
About Datalligence AI
Datalligence AI is the best OKR tracking software for optimizing and measuring your goals and tracking progress against objectives.
Pain-points Datalligence addresses
- Increase productivity and measure performance with a simple and intuitive platform for OKRs, KPIs, & Performance.
- OKR software aligns with annual goals, tracks key results in real-time, and measures progress seamlessly.
- Set KPIs and OKRs to align your team with company goals.
- Effortlessly monitor progress with real-time tracking for data-driven decisions and agility.
Background
- Even though they had 100+ blogs and relevant products, features, and landing pages, they did not have much qualified organic traffic, signups or demos.
Our Observations & Analysis
- We identified several technical errors on the website.
- The website loading speed wasn’t ideal
- Conversion Rate Optimization wasn’t done
- UI/UX of important pages were not optimal
Challenges we faced
- Keywords were improperly aligned within blog content.
- There was a lack of internal links and CTA (Call to Action) buttons.
- Blogs underperformed in terms of engagement and reach.
Our strategy & execution
Phase 1: First Quarter
- Developed a comprehensive content strategy and guidelines for structuring blogs and pages.
- Provided suggestions for improved blog/page design.
- Did keyword research
- Did competitor analysis
- Did ICP research
- Created keyword clustering and suggested content topics to the Content Team
- Did Technical SEO Audit and fixed all technical website errors.
- Fixed URL slug format and redirected old URLs to address issues.
- Corrected all errors listed in Google Search Console (GSC).
- Started broken link repair and backlink-building activities.
Phase 2: Second Quarter: August - October 2023
- Increased organic traffic and organic leads were achieved by improving the content strategy.
- Content optimization suggestions were provided for older content.
- The content strategy of competitors was analyzed.
- Suggestions were made to improve organic lead generation with SEO landing pages.
- Website page performance was regularly analyzed, and optimization recommendations were offered for those pages that had seen a drop in traffic.
Phase 3: Third Quarter: November 2023 - January 2024
- Expanded the number and strategy of TOFU (Top of the Funnel) and BOFU (Bottom of the Funnel) blogs to enhance both traffic and signups.
- Researched new keywords specific to the USA region.
- Completed Customer Journey Map analysis with Microsoft Clarity and identified paths using Google Analytics 4.
- Provided optimization suggestions for existing landing pages.
What worked?
- The optimized content strategy increases organic traffic and signups/demos.
- Success was achieved in generating quality organic signups/demos.
What didn't work?
- Nothing really
End Result
- Generated 40+ organic Demos in the 7th month with Conversion Rate Optimization.
- Increased monthly organic traffic from 3,400 to 7,500 within 7 months.
- Google Search Impressions rose from 370K to 563K within 7 months.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.