Email marketing strategies

Top 10 Email Marketing Agencies for B2B SaaS Business in 2024

Best E-mail Marketing Agencies for B2B SaaS Startup

Email marketing is becoming an increasingly important tactic for B2B SaaS companies as the market changes and competition rises.

In fact, according to recent statistics, email marketing is still the most successful marketing medium, with an average return on investment (ROI) of $42 for every dollar invested. 

With an expected 4.1 billion users of email worldwide in 2024, there is a huge opportunity to connect with and engage your target audience through well-written emails.

The full potential of email marketing, however, extends beyond simple implementation. Gaining an effective email strategy is critical for any business, especially those within the SaaS industry. 

That’s where professional email marketing agencies help in this situation by providing the knowledge and resources needed to help B2B SaaS companies achieve outstanding outcomes.

However, it can be difficult to know where to start when trying to find a reliable e-mail marketing agency that provides results – not just empty promises! 

Utilizing traditional methods such as focus groups, customer surveys, and reviews just doesn’t cut it anymore, so instead of spending your precious time researching these potential agencies on Google, why not look at our top picks of seven of the best e-mail marketing agencies available today that will help power your B2B SaaS growth this upcoming year!

So, let’s get started!

10 Best Email Marketing Agencies for SaaS Businesses

1. is a leading SaaS growth marketing firm that focuses on boosting B2B SaaS company growth. They provide email marketing solutions that are personalized to fit your unique goals and objectives with their team of committed professionals.

How Differs is not just another name in the email marketing landscape. They are the go-to experts when it comes to helping B2B SaaS companies scale up their marketing game. 

Are you wondering why? believes that each SaaS business is unique, which means their marketing strategy should be too. They take time to truly understand your business, your target audience, your goals, and your values.

And then? They don’t just create generic marketing campaigns. They customize and tailor each campaign to ensure it aligns perfectly with your unique business.

One more thing to keep in mind: they have a knack for data. By relying on analytics, they can determine what’s working, what’s not, and what could work better. It’s like having a GPS for your marketing strategy!

Services Offered

  • Email marketing strategy
  • Email audit
  • Email campaign setup
  • Email automation
  • A/B testing
  • Email copywriting
  • Content marketing
  • Social media marketing


  • understands SaaS better than any other agencies. B2B SaaS is the core of their marketing clients, and they excel in it. 
  • is outstanding at developing customized email campaigns, increasing customer retention, and improving conversion rates. To make sure each email resonates with your intended audience, we use sophisticated segmentation, automation, and personalization tools.
  • specializes in creating compelling and engaging email content that will capture your subscribers’ attention. They should also be able to design emails that are visually appealing and easy to read.
  • They use the latest email marketing technology to deliver your emails effectively. They track and measure the results of your campaigns effectively so you can see what’s working and what’s not.

2. SmartMail

SmartMail Homepage

SmartMail is a top email marketing agency with a focus on assisting B2B SaaS providers to experience impressive growth through email campaigns. 

Over the past ten years, SmartMail has accumulated significant knowledge and insight that it uses to enhance email marketing campaigns for B2B SaaS companies. 

SmartMail has a track record of successfully helping B2B SaaS companies with their email marketing strategy. Increased open rates, improved click-through rates, and increased conversions for their clients are just a few of their accomplishments.

They offer services in 

  • Campaign Management
  • Automation Setup
  • Email Audit

3. Mayple

Mayple Homepage


Mayple is a platform that links companies with top marketing professionals, especially experts in email marketing. They have a network of seasoned experts with a focus on email marketing for B2B SaaS businesses. With decades of experience, they help B2B SaaS companies in e-mail marketing.

Services Provided

  • E-mail marketing
  • CRO
  • Social Media Marketing

4. Inbox Army

 InboxArmy homepage

Renowned for offering top-notch email experiences, Inbox Army is an email marketing company. They have a wealth of expertise working with companies in many different sectors, including B2B SaaS companies. Based in the United States, they have a history of working with clients to launch successful email marketing campaigns. Their accomplishments include raising revenue for B2B SaaS companies and strengthening open and click-through rates.

Services offered

  • Email Strategy and Audit
  • Email Campaign Management
  • Email Marketing Automation
  • Email Template Production

5. Enflow Digital

Enflow Digital Homepage

Enflow Digital is a trusted email marketing company that focuses on using targeted email campaigns to increase growth and income. They have earned a reputation as a reliable partner for B2B SaaS companies looking to take advantage of email marketing. Enflow Digital has honed its talents and gained a thorough understanding of the B2B SaaS ecosystem thanks to its years of experience in the sector.

Services offered

  • Email Marketing
  • Email Marketing Audit
  • SMS Marketing
  • Email Deliverability Recovery

6. Action Rocket

Action Rocket Homepage

ActionRocket is a leading digital marketing agency specializing in email marketing. Established over a decade ago, the company is strategically headquartered in London, enabling it to serve a wide range of global clients. Their years of experience, coupled with a commitment to stay ahead of industry trends, have cemented ActionRocket’s position as a trusted partner for businesses seeking to leverage the power of email marketing.

Services Offered

  • Email Campaign Creation
  • CRM Program Creation

7. Ignite Visibility

Ignite Visibility Homepage

Ignite Visibility is a reputable digital marketing firm that provides a full range of services, including excellent email marketing options for B2B SaaS companies.  Ignite Visibility has its headquarters in the US and serves clients all around the world. They have collaborated with a lot of B2B SaaS businesses to redefine their email marketing approaches successfully.

Services Offered

  • Email marketing
  • CRM 
  • SMS Marketing

8. GetResponse

GetResponse Home page

GetResponse is a complete marketing platform that offers email marketing, automation, and other tools. It is designed to facilitate the generation of leads and the engagement of customers. GetResponse offers engaging design tools, professionally designed templates, and unmatched deliverability to increase leads, opens, clicks, and sales.

Services Offered

  • Email marketing and automation
  • Landing page creation
  • Webinar hosting
  • Analytics and Reporting

9. ConvertKit

ConvertKit Home page

Content creators and bloggers benefit from ConvertKit’s email marketing solutions as they prioritize simplicity and efficiency. With ConvertKit service, you can increase your business by connecting with your audience and growing your business with easy-to-use email marketing software. It aims to help creators grow their audience.

Services Offered

  • Email marketing
  • Visual automation builder
  • Landing page creation
  • Email deliverability optimization

10. ActiveCampaign

ActiveCampaign Home page

ActiveCampaign is an all-in-one marketing platform that goes beyond traditional email marketing. For businesses looking for an integrated marketing, sales, and customer service solution, ActiveCampaign is an excellent choice.

Services Offered

  • Email marketing and automation
  • CRM integration
  • Sales automation
  • Social Media Marketing
  • SMS Marketing

Pro Tips for Choosing the Right Email Marketing Agency

Choose the right email marketing agency

Strategy and Planning: 

A great email marketing agency should do more than just carry out campaigns. 

Find a company that invests the time to comprehend your marketing objectives, target market, and business goals. They should create a tailored email marketing plan that supports your goals and enables you to get results you can see.

Inquire about their method of strategic planning and how they modify it to suit your unique requirements.

Creativity and Design: 

Email marketing efforts must grab readers’ attention and make an impact. 

A top-tier agency will have a creative design team with the skills necessary to produce aesthetically beautiful and captivating email templates that are true to your brand.  To evaluate their design skills, ask them to show samples of their prior work. 

Ask them how they plan to use interactive components, compelling copy, and strong call-to-action buttons in their designs.

Automation and Technology: 

To maximize the efficiency and efficacy of your efforts, email automation is essential. 

Make sure the company you select has experience with email automation and makes use of cutting-edge technologies and platforms to streamline operations. 

They should be able to advise you on applying personalization strategies, audience segmentation, and automating workflows. Ask them about their email marketing software and how it works with your current systems.

Reporting and Analytics: 

It’s essential to have access to in-depth reporting and analytics in order to evaluate the effectiveness of your email marketing. Regular performance reports from a professional firm will emphasize important data like open rates, click-through rates, conversions, and income made. 

In order to improve upcoming efforts, they should also provide analysis and recommendations based on the data. Inquire about the reporting options they offer and the methods they employ to use data to inform decisions.

Understanding of the B2B SaaS Industry: 

B2B SaaS marketing has distinct traits and difficulties that require specialized understanding. It’s critical to choose an agency with expertise, especially when working with B2B SaaS companies. 

They should be knowledgeable about the specifics of your sector, target market, and buyer’s journey. 

Inquire about their prior experience working with B2B SaaS clients and the tactics they have used to overcome issues unique to the market. An informed agency will be better able to provide customized solutions that appeal to your target market.


From small businesses to enterprises, success in the B2B SaaS space starts with careful market research and thoughtful campaigns targeted to the right audiences.

The list above should serve as a helpful starting point, but pursuing further research is critical for achieving the best results possible. As you look into building an email marketing strategy for your business, it’s important to select a B2B email marketing agency with experience in the B2B SaaS space that understands how to reach customers effectively. 

Remember, when planned smartly and executed with precision, email marketing can be a fundamental tool that brings about immense success in a crowded marketplace.


B2B email marketing focuses on building relationships with businesses, understanding longer sales cycles, and catering to multiple stakeholders' needs. A SaaS company can use this approach to communicate effectively, nurture leads, and retain customers.


SaaS email marketing software should have robust segmentation, automation workflows, CRM integrations, and analytics tailored for subscriptions. Find a platform that knows SaaS sales funnels.

The role of email marketing agencies in staying on top of industry trends, implementing cutting-edge technologies, and leveraging data-driven insights is crucial. Through strategic email campaigns, agencies can help SaaS businesses generate leads, increase customer retention, and enhance marketing ROI in 2024.