SaaS Marketing

Top 13 B2B SaaS Content Marketing Agencies to Boost Organic Reach in 2024

Best SaaS Content Marketing Agencies

“If you’re not putting content at the front and center of your B2B SaaS marketing strategy, you’re already behind.” 

Joe Pulizzi, founder of the Content Marketing Institute.

The statement stays true in 2024. Content marketing plays a vital role in marketing your SaaS product.  Startups find it financially challenging to employ an in-house content team.

Let’s have a look at the below survey results:

A survey of SaaS startups with at least $1 million in ARR reveals that – SaaS startups spend money on their tech and sales teams rather than on marketing. 

If that is the case, then how is it possible to market a product with such a small budget? Well, most startups pull this off by partnering with B2B SaaS marketing agencies.

And the best and most efficient way to market anything SaaS is organically through content marketing. This way, businesses can save money, increasing profitability and ROI.

We have done the dirty work of scouring and digging through a massive list of  SaaS agencies in the market and compiled a list of reputable content marketing agencies with proven track records of bringing success to their clients. 

So without further ado, let’s get started!

Top 13 B2B SaaS Content Marketing Agencies 

We have done the dirty work of scouring and digging through a massive list of  SaaS agencies in the market and compiled a list of reputable content marketing agencies with proven track records of bringing success to their clients. 

So, without further ado, let’s look at some of the best agencies that may help your company develop immensely.

1. growth.cx

 growth.cx home page

growth.cx is a B2B SaaS content marketing agency that is focused on helping startups build sustainable strategies to increase organic visibility and lead generation. 

Their proven content marketing framework has helped 30+ B2B SaaS startups engage and educate their target audience.

The 7-step process growth.cx follows to hack organic reach and visibility is as follows:

  • Learning more about the clients’ SaaS products.
  • Conducting thorough competitor analysis.
  • Analyze the market
  • Understanding the target audience’s pain points.
  • Researching and shortlisting the keywords.
  • Creating a data-driven content marketing calendar.

How growth.cx Stand Out

Funnel Stratergy for Content Marketing

Services Offered in Content Marketing

  • Product Messaging
  • Service Pages
  • Ad Copies
  • Website content 
  • Blogs
  • Case Studies 
  • White Papers
  • Landing Pages
  • eBooks
  • Forum Content 
  • Reports & Insights 

Top Case Studies

SalesQL

SalesQL is a tool that helps you find personal and business emails, as well as phone numbers, on LinkedIn profiles. You can use it with Google Chrome or Microsoft Edge Extension by simply clicking once.

Ideal Customer Profile

RegionsUSA
Buyer PersonaMarketing Specialists, Performance Marketers, Sales Associates
DomainsHealthcare, Software, Hospitality
Company sizeMedium Businesses and Enterprises

growth.cx helped in 

  • Blogs (TOFU, MOFU, BOFU)
  • Content optimisation

Sample Works

Blogs

Achievements

Achieved 116% increase in organic traffic in just 3 months.

SurveySensum

SurveySensum, is an AI powered innovative solution for online surveys. Surveysensum redefines efficiency and interactivity, empowering businesses to construct engaging questionnaires effortlessly.

Ideal Customer Profile

RegionsUS, Indonesia, India
Buyer PersonaCX professionals, Marketing professionals, HR managers, Product managers
DomainsRetail, Automotive industry, Banking, Healthcare 
Company sizeSmall, Medium and Enterprises

growth.cx helped in 

  • Blogs (TOFU, MOFU, BOFU)
  • Landing pages (BOFU)
  • Content optimisation

Sample Works

Landing page: 

Blogs:

Achievements

AI-Enabled CX Management platform SurveySensum generated $135k ARR in just 9 months through innovative, multi-channel surveys and actionable insights.

Data.Stack

Data.Stack is a platform for backend development that focuses on APIs. It helps you create applications that can handle lots of data and can easily adapt to changes in the market. You can use it even if you don’t know how to code or if you want to code less.

growth.cx helped in 

  • Entire website content

Sample Works

Achievements

Enticing home page,  informative and customer-centric service pages. 

Factors.ai

Factors.ai is a B2B marketing analytics software company that helps businesses make sense of their data and make smarter, faster decisions. It offers an out-of-the-box marketing analytics solution that is designed to be easy to use and understand.

Ideal Customer Profile

RegionsUS, India
Buyer PersonaC-Level executives, and CMOs
DomainsFInance, Education, Architecture, Software, E-commerce
Company sizeLarge Businesses and Enterprises

growth.cx helped in 

  • Blogs
  • Content optimization

Sample Works

Blogs

Content Optimization

Achievements

Superbeings

SuperBeings.ai is a people management platform that uses AI to help organizations drive growth, enable managers, and automate processes. It also provides personalized learning content for all employees.

growth.cx helped in 

  • Blogs

Sample Works

Blog

Achievements

  • 483% increase in organic traffic in 7 months.
  • Played a crucial role in setting up the growth marketing funnel in the early stage.
Schoolvoice

Schoolvoice serves as a comprehensive digital hub engineered specifically for educational institutions, facilitating streamlined communication and optimal organization within their community. 

Ideal Customer Profile

RegionsUS, India
Buyer PersonaEducation institution decision makers
DomainsEducation
Company sizeSmall, Medium Business And Enterprises

growth.cx helped in 

  • Messaging
  • Blogs
  • Landing pages
  • Content optimisation

Sample Works

Landing page:

Blogs

Achievements

With proper strategies and implementation, growth.cx helped Schoolvoice increase organic traffic by 1202% within 11 months.

Retable

Retable is a customizable and user-friendly data management tool with ready-to-use templates like HR applicant tracking and social media calendar. It also offers game-changing features like map view and QR code column.

Ideal Customer Profile

RegionsUSA, UK, India, Turkey
Buyer PersonaProject Managers, HR & Recruitment Specialists & Managers, Operations managers
DomainsNGOs, SaaS, Banking, Telecom
Company sizeSmall, Medium and Enterprises

growth.cx helped in 

  • Content marketing
  • Performance Marketing

Sample works

How No Code Tools are Reshaping the Future of Marketing?

Top 10 Best Task Management Software in 2023 (Free and Paid Tools)

Achievements

Generated 350 signups with a budget of $2567 in the first 3 months.

Reduced CAC from $15.92 to $7.29.

Prompting Readers to Contact Growth.cx

2. Single Grain

Single Grain home page

Single Grain is a digital marketing agency that offers expert content marketing services to help businesses grow their online presence.

Services

  • Blog posts and articles
  • Landing pages
  • E-books
  • Website content
  • Email campaigns and newsletters
  • Case studies and white papers
  • Infographics
  • Videos
  • Web3 content marketing

3. Growfusely

Growfusely home page

Growfusely offers content marketing services that are specifically tailored to help B2B SaaS companies achieve real results, including improving organic search visibility and traffic as well as user acquisition. 

Services

  • Content Strategy
  • Content Creation
  • Content Distribution
  • Thought Leadership
  • Content Audit and Maintenance
  • Content Reporting
  • SEO Consulting

4. Kalungi

Kalungi home page

Kalungi assists businesses and software entrepreneurs in SaaS marketing who need more time to build a team of content marketers as they grow in the market. They offer services that help them at different stages of market maturity. Instead of B2C SaaS, they only concentrate on B2B SaaS suppliers.

Services 

  • SaaS Marketing Team
  • SaaS CMO Coach
  • Marketing Audit
  • Fractional CMO

5. Contenthorse

Contenthorse home page

Contenthorse is a SaaS website that helps people and companies create and share content on the internet to attract more visitors and achieve marketing goals. It offers several tools to organize, improve, and distribute content on various digital platforms.

Services

  • Content marketing 

6. Animalz

Animalz home page

Animalz is an organization that specializes in content marketing for SaaS. Their content marketing services mostly focus on SEO material to rank highly for keywords relevant to your industry.

Services

  • SEO Consulting
  • Brand Awareness
  • Lead Generation
  • Product Marketing
  • Promotion and Distribution

7. Ironpaper

Ironpaper home page

Ironpaper is a B2B marketing firm that offers SaaS customers content marketing services. Ironpaper wants to improve lead generation, engagement, education, and action across the customer sales cycle with its content marketing services.

Services

  • Content Strategy and Creation
  • Digital Marketing 
  • Lead Generation
  • B2B Growth and Execution Strategy
  • Sales Enablement, Acceleration & Nurturing

8. Codeless

Codeless home page

Codeless is a SaaS marketing agency. Their main goal is to provide lengthy, in-depth articles of the highest caliber. 

Services

  • SEO
  • Content
  • Editorial 
  • Account Management

9. Simple Tiger

 Simple Tiger home page

Simple Tiger is an SEO SaaS marketing company that assists SaaS businesses in boosting sales through easy-to-use strategies. 

Services

  • Paid Advertising
  • Keyword Research
  • Technical Optimization
  • Link Building
  • Content Marketing 

10. Uplift Content

Uplift Content home page

Uplift Content is a fantastic option as a B2B SaaS content agency. Suppose you need to increase your content production. The company has a proven track record of success in creating case studies, e-books, and blog posts for high-growth B2B SaaS businesses in the United States, Canada, and other countries.

To compete in the cutthroat market for B2B SaaS, Uplift works with customer marketers and content marketers. 

Services

  • Content Writing

11. Skale

Skale Home page

Skale is a specialized SaaS SEO agency founded in 2015. Their approach is tailored to SaaS businesses, aiming to increase product signups and activations, not just organic traffic. Skale’s team includes SEO strategists, content specialists, tech SEO analysts, and off-page managers, all working together to effectively scale clients’ SEO channels.

Services

  • SEO Management
  • SEO Content
  • SEO Website Migrations
  • Link Building

12. Accelerate Agency

Accelerate Agency home page

Accelerate Agency is a growth-focused SaaS SEO agency. Their services include ambitious growth marketing strategies, large-scale outreach, link building, and technical SEO, all aimed at driving month-on-month PQL and MQL growth for SaaS businesses. 

Services

  • SEO Strategy
  • Link building and Outreach
  • Onsite Content
  • Technical and Onsite SEO

13. NoGood

NoGood Home page

NoGood is a growth marketing agency focusing on sustainable and scalable growth. NoGood prides itself on being a strategic partner, providing tailored growth squads of experts committed to achieving rapid growth for their clients. Their approach combines science and style, unlocking unique growth loops and implementing strategies for maximum revenue potential.

Services

  • SEM/PPC
  • Social Ads
  • CRO 
  • SEO
  • Content Marketing
  • Performance Branding
  • Email Marketing
  • Video Marketing
  • SMS Marketing

What’s the Role of Content Marketing in SaaS Marketing?

The SaaS industry is intensely competitive. Nonetheless, SaaS companies have the opportunity to stand out from the crowd by using the power of content marketing – the art of generating and distributing quality information to their target audience. 

But what makes content marketing so important for SaaS companies? Content marketing helps SaaS brands:

Role of Content Marketing

1. Building Brand Awareness

In a bustling market, it can prove challenging for a fledgling SaaS enterprise to gain recognition. However, if talk about content marketing, it has the ability to raise awareness of your business and its offers.

By creating high-quality content, you can position yourself as an industry expert and show potential customers why they should choose you over the competition.

2. Educating and Informing Customers

Teaching customers about SaaS products can be done through engaging and informative content. The content can help explain the features, benefits, and effective usage of the SaaS product, allowing the users to understand its complexities better.

3. Enhancing SEO and Organic Visibility

Creating valuable content, relevant to the audience’s search intent, can improve the SEO efforts of SaaS businesses. This can increase website traffic, improve brand recognition, and enhance search rankings. As a result, the business can generate more natural leads and customers.

4. Supporting Demand Generation Campaigns

Relevant content, such as eBooks or blog posts, can complement the demand-generation campaigns of SaaS businesses. This type of content can help capture leads and drive traffic to landing pages, thereby creating interest in the company’s offerings and boosting demand for its products or services.

5. Establishing Authority and Thought Leadership

Through the development and dissemination of high-caliber content, you can position yourself as a leading expert in your niche, thereby fostering trust with your desired audience. Once you have achieved a reputation as a visionary, potential customers are more likely to conduct business with you. 

Check out this content marketing guide that helps your SaaS business drive 51% more traffic.

How to Choose a SaaS Content Marketing Agency?

How to Choose a SaaS Content Marketing Agency

The content marketing industry is massive, and there are many companies from which to pick. 

Choosing the proper one for your SaaS company might be the difference between a huge success and a complete failure. That is why it is critical to choose an agency that is compatible with your objectives, timeframe, and resources. 

But don’t worry! We’re here to assist you through this process and make an educated conclusion. 

Here are some essential considerations to make when choosing the best content marketing firm for your SaaS product:

1. Reviews

It should go without saying that reviews are important to read. Check the agency’s reviews on Google to determine whether they have a positive average star rating. 

Additionally, look at review websites like Capterra, G2.com, Trustpilot, and Google Reviews. Employee review websites like Glassdoor are usually worth checking out if you’re curious about how the company handles its staff.

2. Case studies

Case studies are vital because they demonstrate if the agency does what it says. Case studies support the claims made by every agency that they produce the greatest content and assist in achieving results for their clients. 

Except for situations when their projects are all private, it is normally a warning sign if an agency cannot provide case studies.

3. Communication

No matter how skilled an agency is. It will be challenging to collaborate with them if they can’t communicate effectively. It’s ideal to assess an agency’s communication skills when you initially speak with them on a discovery call or email them.

4. Industry experience

When creating content for your SaaS (software as a service) business, it’s best to collaborate with a company that has experience working with SaaS businesses. 

It’s even better if they have experience in your specific industry, such as SaaS healthcare or SaaS banking. This will make the collaboration more efficient, and the content will likely be higher quality.

5. Budget

The sum of money you pay matters. Some agencies will only charge more for content marketing, which is acceptable. It’s crucial to consider your company’s return on investment (ROI) when producing content. This means thinking about how much money you’ll make from the content compared to how much it costs to produce.

Even if you don’t have much money to spend on content, it’s still important to factor in the ROI when working with an agency or planning your content strategy. 

This will aid you in saving time and resources on material that will not benefit your company enough. 

So, finding an agency or planning your content strategy that fits your budget and provides a good ROI for your business is important. 

Conclusion 

For B2B SaaS (software as a service) firms, establishing a strong brand, engaging with the target audience, and driving company development are critical, and content marketing is a critical approach that may assist in accomplishing these objectives.

To attract and engage prospective consumers, this marketing method entails providing quality and relevant material like blog posts, videos, white papers, and infographics.

Collaboration with professional content marketing agencies may assist SaaS companies in using their skills and knowledge to build effective campaigns that provide remarkable results.

If you’re a B2B SaaS company trying to develop your business via content marketing, you should work with a recognized firm like growth.cx.

growth.cx, with a proven track record of meeting the unique needs of the SaaS business, can provide your startup with extensive experience and assistance in creating and executing an effective content marketing plan. 

Your perfect marketing plan is just a call away! Hop on a call now.

Prompting Readers to Contact Growth.cx

FAQ

To find a B2B marketing agency, you can follow these steps: Research online, Ask for recommendations, Attend industry events, and Request proposals.

A SaaS marketing agency is a specialized agency that offers marketing services tailored specifically for companies in the software-as-a-service (SaaS) industry. These agencies have expertise in understanding the unique challenges and target audiences of SaaS businesses. They provide a range of marketing services, including strategy development, lead generation, content marketing, digital advertising, conversion optimization, and more, to help SaaS companies grow their customer base and achieve their business goals.